During the new-product period, platforms often offer reductions on storage and removal costs. Use this benefit well, and product testing costs far less.
What this rule covers
Amazon has an inbound benefit program for new products, offering reductions on storage, removal and other fees within a certain range for eligible new products.
Sellers usually need to register proactively in the backend, and products must meet category, listing time and other conditions to qualify.
The specific scope, duration and conditions of the benefit are subject to Amazon's latest official rules.
Practical impact on sellers
The biggest risk in the new-product period is "stockpiling to test": if product selection is off, goods sit in the warehouse and don't sell.
With the benefit as a cushion, testing costs drop: part of the storage and removal fees can be saved.
But the benefit only covers a certain period. Once the window passes, fees are charged at the regular rate.
So the key during the new-product period is: generate data within the benefit window and decide whether to keep or cut.
How logistics should support this
Logistics during the new-product period should be "small, fast, flexible."
Small batches: don't over-order on the first shipment, just enough to test, using Ocean + Parcel or express to get in first.
Fast replenishment: if data looks good, replenish quickly, don't wait until you're out of stock.
Flexible exit: if it doesn't sell, either remove to an overseas warehouse and try again, or dispose of it directly.
Huaqiutong's overseas warehouse can buffer new products: when data is uncertain, store in the overseas warehouse first, then move into FBA once you see the trend.
New-product carton labels and SKU labels must be done right the first time. Rejected inbound shipments and rework delay testing progress the most.
For the first shipment, it's better to use a small-batch fast channel than to stock a full set of goods at once just to save on freight.
| Stage | Logistics arrangement | Purpose |
|---|---|---|
| Product testing | Small-batch Ocean + Parcel / express | Low-cost fast listing |
| Validation | Replenish by sales volume | Avoid stockouts |
| Scaling | Ocean Dedicated Lane bulk cargo | Lower costs |
| Elimination | Remove or dispose | Cut losses in time |
Action checklist and common misjudgments
Checklist: before listing, confirm whether the new product qualifies for the benefit, and register in the backend.
Keep the first shipment small, don't stock to the max at once.
Replenish quickly when data looks good, don't miss the window.
Handle slow sellers within the benefit period; it's cheaper than handling them after the window.
Always verify carton specifications for the first new-product shipment to avoid rejected inbound shipments and starting over.
Misjudgment one: stock heavily just because there's a benefit. The benefit only reduces fees, not the loss from picking the wrong product.
Misjudgment two: once registered, it's valid forever. The benefit has a deadline and conditions; after expiry, regular fees apply.
